It addresses some of the complaints and problems in the initial (ChatterBait) design,” said the younger Davis, owner/president of Davis Fishing Technologies Inc. “We call it the second generation of the bladed swim jig design. The difference is in the placement of the connection, a patent-pending Herculink the blade doesn’t ride on the same plane as the hook point, which increases hookup-and-catch ratios and reduces hang-ups. “It’s a totally radical design,” Hackney said about the new artificial lure he has been using since spring 2013.ĭavis and his father take that as a compliment. FLW and Bassmaster Elite angler Greg Hackney of Gonzales is so thankful they did, because it is catching bass in and away from competition.
Ron Davis also knows first-hand there is a new and improved bladed swim jig on the market today that has so many advantages over the ChatterBait.Īfter all, the 41-year-old Davis and his father, also Ron Davis, of Rock Hill, S.C., designed the original ChatterBait.īut that was several years ago, and after it was on the market three years they sold the rights to Z-Man Products in 2008.ĭuring a three-year non-compete period, the Davises were busy creating the Strike King Lure Company’s Rage Blade.